Rattlesnake Canyon focuses on maximizing sales performance in a market scenario characterized by competition, rapid pace and tight deadlines. Participants learn how to look beyond their current environment and commit their resources to the potential of “what could be”. They also discover the benefits of building effective sales and distribution partnerships. Participants achieve an understanding of throughput of both goods and services and an appreciation for the value of less tangible resources such as ideas, information and trust. The results are: an improvement of sales productivity; an increase of team effectiveness; an enhancement of sales management skills; a strengthening of negotiation skills and, the building of effective partnerships.